Carter Crockett

Passion

Excellence as a thought leader in the areas of moral imagination and business creation

Teaching Experience

2005-2006 Westmont College, Santa Barbara, CA, Assistant Professor

• Principles of Management – created and led required upper-division course
• Principles of Marketing – created and led course elective upper-division course
• Society, Morality & Enterprise – created and led new course fulfilling the general education “philosophy” requirement for all majors
• Practicum – led and significantly revised the internship program for department majors

2002-2004 Robert Gordon University, Aberdeen, Scotland – Aberdeen Business School,Ad-Hoc Lecturer/Tutor

• Tutorial: Business Enterprise Skills. Led four, 20-student tutorial groups for two consecutive years
• Tutorial: New Business Project. Led 20-student tutorial group.
• Lecturer/Facilitator: “Cambridge-MIT Connections: Entrepreneurial Bootcamp” Glasgow, Scotland, April 4-9. Strathclyde University’s Hunter Center for Entrepreneurship.
• Served as one of 7 invited academics to lecture and lead a 5-day intensive seminar including 56 undergraduate students from US, England, Scotland and Northern Ireland.

2004-2005 Research Assistant/Ad-Hoc Lecturer

• Case Writing responsibilities for the Centre for Entrepreneurship
• Entrepreneurship Instructor, Robert Gordon’s College (Secondary Level, 6^th Year Students)

Publications and Presentations

Journal Publications:

• Crockett, C. (2005) The Cultural Paradigm of Virtue. Journal of Business Ethics. 62 (2):191-208.
• Crockett, C. & Anderson, A.R. (2005) The Added Value of Virtue. Journal of Research in Marketing & Entrepreneurship
• Crockett, C. (2004) The Virtues of the Academy: A Modern Application at Westmont College. Journal of College and Character 5 (2)

Case Study & Book Review Publications:

• Murphy, P. & Crockett, C. (Forthcoming) Dealer Trade Group: Hi-Tech Venturing in a Low-Tech Industry. Entrepreneurship: Theory & Practice.
• Crockett, C. (2005) European Case Clearing House. (November issue):
  • TriTech: Innovation by Cross-Pollination
  • TOP Management Group: Juggling Opportunities
  • Cornerstone Community Care: Charitable Quality Management
• Crockett, C. (2003) Facts and Facets, A Book Review of The Entrepreneur in Focus: Achieve Your Potential (by Bolton, B; Thompson, J.). International Journal of Entrepreneurship and Innovation. 4 (4):285-286.
• Crockett, C. (2003) Tritech: Innovation by Cross-Pollination. International Journal of Entrepreneurship and Innovation 4 (4):275-282.

Presentations:

• ‘Entrepreneurship as a Teleological Pursuit’ Winning presentation at the annual Business Ethics PhD dissertation competition (2004), University of Notre Dame, Notre Dame, IN, November 17-18^th.
• ‘Moral Companies: Get ‘Em While They’re Young’ IN: Proceedings of the Babson-Kauffman Entrepreneurship Research Conference (2004), Glasgow, Scotland; June 3-5. Strathclyde University.
• ‘The Theory of Entrepreneurial Virtue: Balancing the Pioneering Spirit.’ IN: Welcomer, S., ed., Proceedings of the Annual Conference of International Association of Business and Society (2004), Jackson, WY, March 4-8. Sno-King Resort.
• Babson Doctoral Consortium (2003). Boston, MA, USA,: June 3-8. Babson University
• ‘The Virtuous Venture: A Research Agenda’ IN: Proceedings of Entrepreneurship Research Doctoral Workshop (2003), Strathclyde University’s Hunter Center for Entrepreneurship, April 28-29.
• ‘The Added Value of Virtue’ (with A. Anderson). IN: Proceedings of 8th Annual Academy of Marketing/AMA Research Symposium on the Marketing-Entrepreneurship Interface (2003), Cheltenham, UK, January 8-10. University of Gloucestershire.

Working Papers (pending):

• A Unifying Moral Framework for Entrepreneurship
• The False Dichotomy of Social Entrepreneurship

Industry Experience

Pura Vida Coffee,

Seattle, WA - Gourmet coffee company which donates profits to countries of origin

Director of Marketing

• Provided strategic guidance to hands-on execution of all marketing functions for small, mission-driven company created as a sustainable funding mechanism for ministries in Costa Rica.

Cranium

Seattle, WA - The fastest growing independent board game company in the world

International Marketing Product Manager (Consultant)

• Set strategic and resource plans for partnerships and growth into 2^nd and 3^rd tier international markets

Dealer Trade Group

Bellevue, WA - A wholesale vehicle exchange for automobile dealers

President/Co-Founder

• · Developed a concept for adding efficiency and dramatic savings to the traditional wholesale vehicle industry, serving as acting chief executive from concept through successful launch
• · Wrote the business plan, led the fundraising effort, and provided the strategic guidance required to establish an operating company of 30+ employees with offices throughout the Pacific Northwest

Microsoft Corporation

Redmond, WA - Worldwide leader in software for personal computers

Product Planner/Product Manager (Contractor)

• Defined the market need and vision for future versions of the Picture It!, Works Suite, Microsoft Office, and concept products including productivity suites for classroom use.
• Responsible for the retail launch of Windows 2000 Professional, representing the product team engagement as required for strategy, positioning, forecasting, packaging, advertising and promotion

Edmark Corporation

An IBM Company, Redmond, WA - Pioneer in children’s educational software

Consumer Product Marketing Manager

• Responsible for the marketing management and strategic planning of the best-selling product line
• Identified, initiated, evaluated and secured branded licensing opportunities

Splash Studios Inc.

Redmond, WA - Creator of interactive content for online and CD-ROM

Product Manager

• Acted as product evangelist in sales channel, demonstrations and trade shows
• Managed manufacturing, custom packaging, design and inventory processes for product
• Directed usability testing efforts to reconcile product development objectives with user feedback

BDO Seidman

Los Angeles, CA - The world’s sixth largest accounting and consulting firm

Marketing Manager

• Responsible for coordinating the marketing effort for 120-person office

Truelson Associates

San Francisco, CA - Marketing and management consulting firm

Marketing & Management Consultant

• Worked closely with top management to develop strategic planning and marketing efforts
• Wrote and distributed industry “white papers” on board/management relations and related topics

Training & Certification – 2002-2004

Robert Gordon University

Aberdeen, Scotland – Aberdeen Business School

Ph.D. in Entrepreneurship

• Post Graduate Certification: completion of Modules 1-3, with distinction
• Post Graduate Teaching Certification: ‘Higher Education Teaching and Tutoring’
• Submitted winning PhD dissertation summary at the annual Business Ethics dissertation competition, University of Notre Dame, Notre Dame, IN, November 17-18^th, 2004.

Westmont College

Santa Barbara, CA - A private, liberal arts college
B.A. Degree in Business/Economics, earned with an emphasis in marketing and English literature

• Served as Student Body Vice President, then President
• Founded and managed campus radio station, KFYR
• Earned 12 units beyond graduation requirements in International Business Institute, studying businesses while traveling through 16 different European countries during a 2 1⁄2 month period

Other Community Involvement

• Westmont Alumni- 14 years of involvement, serving as Seattle alumni chairperson and alumni board member
• PhD Seminar Series- Initiated business school seminar series as venue for building informal research community at RGU
• Scottish Institute for Enterprise Business Plan Competition- Served as mentor and guide to eight teams at national level
• PhD Student Representative- Served as representative of the doctoral students in RGU’s business school
• Phi Kappa Phi- Responded to Telford Work’s commentary on the eschatological implications of the Lord’s prayer
• Stewardship Week Committee- Faculty representatives responsible for campus week on issues of money and life