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Professor Carter Crockett, PhD
About Carter:
Dr. Carter Crockett graduated from Westmont in 1992, spent a decade in marketing and entrepreneurial endeavor, earned a doctorate in entrepreneurship and ethics in Scotland, and returned to Westmont in 2005. Most of his practical wisdom was gained while working as a strategic marketing manager for technology companies (i.e. Microsoft) and start-ups (i.e. Cranium) prior to co-founding and serving as President of his own business-to-business marketplace. Inspired by these business experiences, Dr. Crockett’s research interests center on the intersecting areas of moral imagination and business creativity, and his publications have been featured in scholarly journals in the fields of marketing, entrepreneurship and business ethics. He is an active member of academic communities in the areas of entrepreneurship and ‘business & society’ on both sides of the Atlantic. At Westmont, Dr. Crockett’s research informs his passion for teaching in the areas of Management, Marketing, Practicum and a new course called Society, Morality & Enterprise.
Presentation Topics:
• Business Ethics: from Ancient Greece to present-day complexities
• Being a "Conspicuous Christian" in the Workplace
• Social Entrepreneurship: Business in the pursuit of something bigger, deeper, and longer-lasting
• Microfinance: Finally.... a sustainable business solution to poverty!
• Strategic Planning: An exercise too important to do without
• Marketing: Building relationships through the art of authentic storytelling
Available Days and Times for Fall 2007:
• 7AM-5PM on Fridays
• Saturday and Sunday engagements can be arranged