<?xml version="1.0" encoding="UTF-8"?><item href="/about/institutes-and-centers/center-applied-technology/catlab/blog/understory-why-invest-creativity.html" dsn="news"><pubDate>08/18/2021</pubDate><title>The Understory: Why Invest in Creativity</title><excerpt>If the CATLab’s job is to build software solutions for the college, why do we have both a development team and a creative team? Well, if the end product was everything, Westmont might have chosen to buy a premade solution or hire a team of industry experts. What makes the CATLab unique is not so much what we’re building, but how we’re building it—inviting students to gain incredible real-world experience while having a direct impact on the way their school runs. It’s the job of the creative team to capture that story. Looking back over the last three summers, here are three of the biggest benefits we’ve seen from our investment in creativity</excerpt><author>Laura Joy Clarke</author><image>
            
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