<?xml version="1.0" encoding="UTF-8"?><item href="/about/institutes-and-centers/center-applied-technology/catlab/blog/what-salesforce.html" dsn="news"><pubDate>05/23/2019</pubDate><title>What is Salesforce?</title><excerpt>This summer at the CATLab, a high-performing team of Westmont students and staff are crafting solutions for tech problems in Westmont’s admissions department through a cutting-edge platform called Salesforce. By building creative, efficient components in Salesforce, the CATLab aims to integrate Westmont’s separate advancement and admissions instances into one unified customer relationship management system, or CRM. The summer is well underway, and the CATLab has begun to push out improvements to the production instance of Salesforce.</excerpt><author>Emily Peterson</author><image>
            
            <img src="/_migrated-binaries/sites/default/files/styles/16_9_900w/public/ORG__DSC7274.jpg" alt="What is Salesforce?"/>
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