Barbara DeVivo, Ph.D.

Professor of Business
(805) 565-7312

Office Location

Winter Hall 306

Office Available

Tuesdays: 9:00 - 9:45 am, 12:00 - 1:00pm

Thursdays: 9:00 - 9:45 am

Fridays: 12:00 - 3:00


Organizational Management, Marketing and Advertising

Research Interests

Organizational Behavior Management in Healthcare


Barbara DeVivo has spent her entire career in marketing management serving various executive global roles from market analysis and research, business development product management and professional relations. Ms. DeVivo has also amassed a strong proficiency in all facets of marketing management, sharing both academic and professional experiences. Currently, Ms. DeVivo is a PhD student at the State University of New York at Albany- Rockefeller College of Public Affairs and Policy whose research is centered on Organizational Behavior Management in Healthcare.