Mindy Ji, Ph.D.

Adjunct Professor of Economics and Business

Office Location

Deane Hall 216

Office Available

By appointment

Research Interests
  • Branding
  • Habitual purchasing behavior
  • Advertising to children
  • Cross cultural consumer behavior

Dr. Ji earned her M.S. and Ph.D. in marketing and received her postdoctoral training in social psychology from Texas A&M University. Her research has been published in Journal of Advertising, Journal of Consumer Psychology, Journal of Consumer Marketing, Psychology & Marketing, and Handbook of Brand Relationships. Prior to joining Westmont College, she taught at Iowa State University and also homeschooled her sons.