<?xml version="1.0" encoding="UTF-8"?><item href="/pre-go-live-resources/_migration/2026-07-21/magazine/spring-2006/students-fulfill-marketing-dreams.html" dsn="news"><pubDate/><title>Students Fulfill Marketing Dreams</title><excerpt>More than 30 Westmont students tested their marketing strategy by raising enough capital to make at least two dreams come true. Professor Carter Crockett’s marketing class organized a silent auction to send 15-year-old cancer patient Alyssa Smelley to Disneyland. Her father, Russell Smelley, is the longtime track and cross country coach at Westmont.</excerpt><author/><image>
            
            <img src="http://blogs.westmont.edu/magazine/files/2006/11/Smelley1.jpg" alt="Allison, Travis, Russell, and Alyssa Smelley"/>
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