<?xml version="1.0" encoding="UTF-8"?><item href="/pre-go-live-resources/_migration/_dev-testing/2026-08-21/magazine/fall-2000/snatching-success-near-defeat.html" dsn="news"><pubDate/><title>Snatching Success from Near Defeat</title><excerpt>Eleven months into a failing business, Kip Bradley ’84 sat down with his wife, Patti Smith Bradley ’82, and drew a line in the sand. They gave themselves 30 days to succeed. If nothing happened in a month, they were throwing in the towel and starting over. Three anxious weeks later, several large contracts closed, and Daketta Pacific narrowly avoided its own end. Eight years later, the real estate services group is a thriving part of the Santa Barbara business community, and Kip can look back and laugh at how close he came to bottoming out.</excerpt><author/><image>
            
            
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