Westmont Magazine Look a Our New Logo
At their very first meeting, the Westmont Image Committee quickly grasped the nature of their task. When they saw laid out before them the widely varying printed materials the college produces, they agreed on the need to develop a new logo and use it uniformly.
The committee went to work with designers from Davies Communications, Inc., to create a mark that could appear on everything from formal invitations to athletic jerseys and vans. They also discussed the use of the college seal. Discovering it had changed considerably over the years, the committee decided to modify the seal once again to give it a cleaner, more contemporary look.
After reviewing a variety of proposed logos, the group chose a “W” set in a shield (pictured above). That shape now appears in the college seal as well, tying the two symbols together. The same elements remain in the seal with simplified lines.
The designer has developed a style manual that explains in detail how to use the logo and the seal both individually and together. These instructions will create a consistent college image.
Dr. Wallace Emerson, Westmont’s first president, devised the original seal to reflect Christianity and the ideals of a Christian liberal arts college. This same purpose guided the committee’s work.