CATLab Blog
Take Time Off to Move Ideas Forward.
June 10, 2022
At CATLab, we are committed to thinking deeply. We believe that our “values should give rise to actionable principles" and seek to be an active extension of Westmont’s liberal arts education. Last week, as part of our commitment to education, our team attended Westmont's Lead Where You Stand conference. Read on to find out what we learned!4 Steps to Create Marketing that Surprises
May 31, 2022
At CATLab, we believe that stories guide action. While we build technical solutions, we are equally committed to crafting stories which help our values inform our actions. Here are four lessons we learned to help you do the same.Five Summers Along: CATLab Balances Developing, Data, Sales, and Marketing
May 19, 2022
CATLab, Westmont’s Center for Applied Technology, is a student-driven response to the technological challenges of higher education. Want to know what problems we’ll be solving this Summer? Read on to find out.The Understory: Why Invest in Creativity
August 18, 2021
What makes the CATLab unique is not so much what we’re building, but how we’re building it—and it’s the job of the creative team to capture that story. Looking back over the last three summers, here are three of the biggest benefits we’ve seen from our investment in creativity.Working with the Gaede Institute from Both Sides
August 11, 2021
When people think of technology, oftentimes they worry that it takes away an aspect of personal connection. When used well, however, technology can actually facilitate bringing different people together. One specific example is the CATLab's partnership with the Gaede Institute this summer.Art|Tech Nights offer words of wisdom and exciting opportunities for Westmont
August 10, 2021
Featuring keynote addresses from a speaker in the art field and a speaker in the tech field, the Art | Tech Nights serve as a connection point between the CATLab, Westmont, and the Santa Barbara community at large.