Felicia Wu Song, Ph.D.

Associate Professor of Sociology
(805) 565-6840

Office Location

Deane Hall 211

Office Available

Only by appointment



Social media and digital technology, sociology of culture 


Research Interests
  • Motherhood and Digital Technology

  • Social Media and Consumer Culture

  • Sociology of Culture



Felicia Song is an Associate Professor at Westmont College in Santa Barbara, CA. Having trained in History, Communication Studies and Sociology from Yale, Northwestern, and University of Virginia, and taught at Louisiana State University’s Manship School for Mass Communication, her research is oriented around the rapidly evolving digital technology industry and how the adoption of social media and digital devices fundamentally alters the landscapes of family, community, and organizational life. In addition to her book, Virtual Communities: Bowling Alone, Online Together (Peter Lang 2009), she has conducted research on expectant women’s online information-seeking habits and the evolution of “mommy bloggers” as social media professionals. Currently, she is working on a book project that explores how our contemporary digital habits form us and our imaginations about personhood, time, and place. When she is not working, she enjoys children’s chapter books, searching local consignment shops, and watching “The Great British Baking Show” with her husband and two children.