Felicia Wu Song, Ph.D.

Associate Professor of Sociology
(805) 565-6840

Office Location

Deane Hall 211

Office Available

Monday 12:00 - 2:00 pm

Wednesday 12:30 - 2:30 pm



Social media and digital technology, sociology of culture 

Research interests: Motherhood and digital technology, social media and consumer culture, sociology of culture

Research Interests
  • Motherhood and Digital Technology

  • Social Media and Consumer Culture

  • Sociology of Culture


Dr. Song graduated from Yale with a degree in history, earned a master’s degree in communication studies at Northwestern, and completed a doctorate in sociology at the University of Virginia. She joined the Westmont faculty in 2013 after teaching at Louisiana State University’s Manship School for Mass Communication. She studies the rapidly evolving social media industry and how the adoption of social media fundamentally alters the landscape of the family, religion, education, advertising, social movements, and mass media. Her research on “mommy bloggers” involves participant observation at social media conferences and interviews with women invested in blogging and social media as a profession.